How Small Brands Could Attract Generation Z Using Tiktok

Authors

  • Nadia Rahim

DOI:

https://doi.org/10.58760/mairaj.v1i2.10

Keywords:

participants, investigate, customers, grown crucial

Abstract

As TikTok continues to rise in popularity among social media users, brands, particularly small ones, face difficulties in finding ways to connect with customers on the site. The use of social networking sites by brands to interact with their target market has grown crucial for a number of reasons, including finding new audiences, advertising goods, and fostering connections. The purpose of this study was to investigate how small firms are using TikTok to reach Generation Z customers and how the consumers are interacting with the brand-related content in light of the growing academic interest in TikTok. With the help of Survey, in which 20 Gen Z participated, we came to a result that TikTok holds a huge potential as majority of participants had been influenced to purchase product/service they had seen on platform.

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Published

2023-03-19

How to Cite

Nadia Rahim. (2023). How Small Brands Could Attract Generation Z Using Tiktok . MAIRAJ, 1(2), 33–44. https://doi.org/10.58760/mairaj.v1i2.10

Issue

Vol. 1 No. 2 (2022): July - Dec, Mairaj

Section

Articles

License

Authors retain copyright in their articles. By publishing in The Journal of Contemporary Social Sciences, authors grant the journal the right of first publication. All articles are published under the Creative Commons Attribution 4.0 International License. This license permits users to read, download, copy, share, distribute, adapt and build upon the published material for any lawful purpose, including commercial use, provided that appropriate credit is given to the original author or authors, the original publication is acknowledged, a link to the license is provided, and any changes are indicated.

Authors retain copyright in their articles. By publishing in The Journal of Contemporary Social Sciences, authors grant the journal the right of first publication. All articles are published under the Creative Commons Attribution 4.0 International License.